Miami's Most Trusted Growth Platform Editorial Authority Taste Is Not For Sale 20,000+ Subscribers 66% Share Rate Real Estate · Hospitality · Culture Miami's Most Trusted Growth Platform Editorial Authority Taste Is Not For Sale 20,000+ Subscribers 66% Share Rate Real Estate · Hospitality · Culture
What's Good Miami — Taste is not for sale
Partnerships · 2026

Miami's
Most Trusted
Growth
Platform

NY Magazine meets The Real Deal meets Infatuation — built for Miami's moment. Independent. Declarative. Editorial authority across real estate, hotels, restaurants, and culture. Read by the people who decide.
Subscribers20K+
Monthly ViewsMillions
Share Rate66%
Channels5

The Paradox of Miami.

Miami is the fastest-growing capital and cultural market in America.

Billions in real estate development. Hundreds of new hotels and restaurants. An influx of world-class founders, investors, and operators.

BUT —

For years, the largest and most relevant media platforms have been social pages. The market outgrew the megaphone.

That's the opening.

Miami Is A Small Town.

When you control perception in Miami, you influence the most influential. Our community is made up of the wealthiest and most powerful people in the world.

Miami's most influential
That's not a local media play.
That's something much bigger.

The Numbers.

20K+
Newsletter Subscribers
66%
Share Rate
M+
Monthly Views
5
Cross-Platform Channels
Why
We
Win.
Trust is the asset. Everything else monetizes from it.

We maintain a strict wall between editorial and commercial.

We don't sell coverage. We don't manipulate rankings.

That independence is what makes a partnership with us worth more than a standard media buy. It's why our audience reads — and why our partners are read.

What's Good Miami gives brands credibility they can't manufacture.

Taste Is Not For Sale.
How To Partner — Three Packages

Work With
What's Good.

The Feature
01 — Package
The
Feature
Your brand, told well
A single, high-impact video produced and distributed across Instagram, TikTok, and LinkedIn — reaching WGM's 1.7M+ monthly audience where they actually spend their time.
  • One Original Video Feature across Instagram, TikTok & LinkedIn — $3,000
  • Newsletter Inclusion on Substack & LinkedIn — add $500
3,000Per Feature
Best For
Single High-Impact Moments
Apply Now
The Launch Package
02 — Package
The Launch
Package
Become the talk of Miami
For the restaurants, concepts, and experiences that are about to become the most talked-about openings in Miami. We embed with you from the moment the doors are about to open and tell the full story.
  • What's Going to Be Good — Pre-opening video building anticipation before day one
  • On-Site Opening Day Video — capturing the energy, the room, the moment it all becomes real
  • WGM Taste Test — our honest, editorial take on the food and experience
  • Breakthrough Offer — a launch-exclusive deal for the WGM audience to drive real foot traffic on arrival
10,000Full Opening Story
Best For
New Openings & Brand Debuts
Apply Now
The Growth Accelerator
03 — Package
The Growth
Accelerator
Move from good to iconic
For brands that are ready to move from good to iconic. This is the full What's Good Miami treatment — eight weeks of strategy, content, and editorial exposure that positions you as a leader in your category.
  • Strategy
  • Brand Therapy — a deep diagnostic of where your brand stands and where it needs to go
  • Marketing Strategy — a clear, actionable roadmap built around your goals and audience
  • Content Strategy — a sustainable system for showing up consistently and compellingly
  • Content Production
  • 30 Short-Form Clips — produced and ready to distribute across all platforms
  • Editorial
  • WGM Weekender Feature — interviews, features, and breaking news to 20,000+ subscribers with a 66% share rate and millions of monthly views on social
10,000/moPer Month · 3-Month Minimum
Best For
Brands Ready To Lead Their Category
Nothing is charged until your application is reviewed and approved. Your first month is charged at signup, then billed monthly. The Guarantee — if you're not satisfied with your strategy for any reason, get 50% of your first month back within the first 30 days.
Apply Now
Program — Small Business Social

Small Business
Social.

Small Business
Social.
The Momentum Program
For the small businesses ready to grow without the overhead of a full agency retainer. We build the strategy, capture the content, and hand you a system for showing up — consistently and well — for three months straight.
  • Month One — A bespoke growth strategy built around your business, captured in a single 2-hour shoot that fuels the next two months of content
  • Month Two & Three — Content, delivered. Everything you need to promote your business, done for you
  • Breakthrough Offer — Distributed to the What's Good Miami subscriber audience
$5,000
Per Month · Minimum 3 Months
The Guarantee — if you're not satisfied with your strategy for any reason, get 50% of your first month back within the first 30 days.
Apply Now
Series 02 — Real Estate We Love

Luxe Developments.

Luxe Developments
One Weekly
Development.
What's Good Weekly · Email · Substack · LinkedIn
  • Newsletter inclusion of development
  • Dedicated short-form video — Instagram, TikTok, LinkedIn
  • Inclusion in weekly real estate carousel
  • Reach: millions of views, 20,000+ subscribers
  • Shot on site at development
$5,000
Per Development
Apply Now
Performance Guarantee

Not satisfied?
Get 50% back.

If you're not satisfied with your strategy for any reason, you can get 50% of your first month back — within the first 30 days, no questions asked.

Editorial
Authority.

We operate through proprietary franchises that cover real estate, hotels, restaurants, and culture — the verticals that define Miami's moment.
01 / Newsletter

What's Good Weekly

The flagship Wednesday newsletter. The signal that gets sent across Miami every week.

02 / Saturday

The Weekender

Where Miami's most discerning go to keep up. Interviews, features, and breaking news from across the city.

03 / Real Estate

Luxe Developments We Love

Curated new developments and projects from the best developers in the market.

04 / Rankings

The Heat Index

Definitive lists of the best restaurants, hotels, real estate developments, and brokers in Miami.

05 / Long-Form

Interviews & Reviews

Founder conversations and on-record reviews that move markets and build reputations.

06 / Distribution

Cross-Platform Reach

Substack, Instagram, TikTok, LinkedIn, and YouTube. One narrative — five surfaces.

Audience Demographics · 2026
Who's
Reading.
The most taste-driven, high-net-worth audience in Miami — with a national footprint across NYC, LA, and London. A high-value regional media audience with national reach. Affluent professionals, founders, operators, and the people who decide.

The Shape
Of The Audience.

25–54
Core Age Range
86%
United States Audience
66%
Share Rate
M+
Monthly Views

Substack.

  • 20,000+ paid newsletter subscribers
  • 38% Florida readers
  • 26% New York readers
  • Founders, operators, hospitality and real estate professionals

Instagram.

  • 86% United States audience
  • Miami + South Florida core
  • 25–34: 31.4%
  • 35–44: 29.8%
  • 45–54: 21.5%

TikTok.

  • Miami: 19.7%
  • Miami Beach: 12.9%
  • New York City: 3.9%
  • Coral Gables: 2.7%
  • Aventura: 2.4%

LinkedIn.

  • NYC Metro: 28.4%
  • Miami–Fort Lauderdale: 10.1%
  • Founder: 8.3%
  • CEO: 4.8%
  • Owner: 3.8%
Regional editorial authority with the demographic profile of a national luxury title.
Apply Now

That's What's Good.
Let's Get Going.

Select the package(s) you're interested in and tell us about your business.

Nothing is charged until you're approved.

One-Time Fee
Monthly Fee
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Nothing is charged until you're approved. For monthly programs, your first month is charged at signup and billed automatically each month after. The Guarantee — if you're not satisfied with your strategy for any reason, get 50% of your first month back within the first 30 days. Your card is securely saved by Stripe and only charged after your application is reviewed and approved.

That's
What's
Good.

Let's Get Going.

Apply Now Review Packages